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Guide 02 / 200 6 alternatives 2-minute read

Better ways to say “A lot of”

The empty-calorie quantifier.

i · Why avoid itTwo lines, no filler

"A lot of" tells the reader something is numerous without telling them what kind of numerous. Specificity — a rough count, a scale word, a physical image — almost always reads better.

ii · Before & afterDrop-in demo
Before

A lot of people signed up. We have a lot of work to do.

After

Hundreds signed up. We have a week of work ahead.

iii · The alternatives6 ways out
  1. 01
    Many neutral

    countable nouns — people, events

    Many readers wrote back.

  2. 02
    Numerous formal

    prose, reports

    Numerous attempts have been made.

  3. 03
    Plenty of informal

    warmth + abundance

    Plenty of room to grow.

  4. 04
    Countless neutral

    too many to count — use carefully

    Countless edits later, we shipped.

  5. 05
    Dozens of neutral

    when the number is 20–80

    Dozens of complaints in a week.

  6. 06
    A wealth of formal

    resources, evidence, experience

    A wealth of evidence points the other way.

iv · Brew tipKeep this one

Prefer a real number when you have one. "A lot" is the default when you haven't checked.

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