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Guide 128 / 200 4 alternatives 2-minute read

Better ways to say “Bespoke”

Savile Row word borrowed into SaaS.

i · Why avoid itTwo lines, no filler

"Bespoke" means "made to order for one customer." In technology it's often used for "configurable" or "customisable" — which isn't the same thing. Use the right one.

ii · Before & afterDrop-in demo
Before

A bespoke dashboard for every customer.

After

A customisable dashboard tailored to each customer.

iii · The alternatives4 ways out
  1. 01
    Custom neutral

    made to specification

    A custom dashboard.

  2. 02
    Customisable neutral

    user-configurable

    A customisable dashboard.

  3. 03
    Tailored neutral

    adjusted to fit

    A tailored view per role.

  4. 04
    Made-to-order formal

    production term

    Made-to-order reports.

iv · Brew tipKeep this one

Bespoke requires someone doing the making. If users are doing it themselves, it's configurable.

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