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Guide 183 / 200 4 alternatives 2-minute read

Better ways to say “broadly speaking”

A qualifier that licences a generalisation.

i · Why avoid itTwo lines, no filler

Warns the reader "this claim has exceptions." Useful when precision doesn't serve; lazy when the writer hasn't actually looked. If you have exact numbers, use them.

ii · Before & afterDrop-in demo
Before

Broadly speaking, customer satisfaction is up.

After

Satisfaction scores rose from 72 to 79 this quarter.

iii · The alternatives4 ways out
  1. 01
    Generally neutral

    interchangeable

    Generally, satisfaction is up.

  2. 02
    On average neutral

    averaged measure

    On average, satisfaction is up.

  3. 03
    In most cases neutral

    explicit majority

    In most cases, satisfaction improved.

  4. 04
    [delete it] neutral

    when you have numbers

    Satisfaction rose from 72 to 79.

iv · Brew tipKeep this one

"Broadly speaking" is a licence plate for claims that haven't been measured.

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