Guide 40 / 200 4 alternatives 2-minute read
Better ways to say “Free gift”
A gift, by definition, is free.
i · Why avoid itTwo lines, no filler
Marketing departments invented "free gift" to lean on two positive words. All it does is signal padding. If you need emphasis, "complimentary" does more work.
ii · Before & afterDrop-in demo
Before
Claim your free gift.
After
Claim your gift.
iii · The alternatives4 ways out
- 01Gift neutral
the default
A gift for new subscribers.
- 02Complimentary formal
hospitality / retail
A complimentary bottle on arrival.
- 03Bonus informal
extra-value framing
A bonus with your order.
- 04Present neutral
warmer register
A small present.
iv · Brew tipKeep this one
Pick "gift" or "complimentary." Never both.