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Guide 72 / 200 3 alternatives 2-minute read

Better ways to say “In close contact”

A three-word stretch for "near" or "in touch."

i · Why avoid itTwo lines, no filler

Works in epidemiology and rarely anywhere else. For physical proximity, "near" is enough. For ongoing communication, "in touch" is warmer and clearer.

ii · Before & afterDrop-in demo
Before

We remained in close contact with the regulator throughout.

After

We stayed in touch with the regulator throughout.

iii · The alternatives3 ways out
  1. 01
    Near neutral

    physical proximity

    Near the site of the spill.

  2. 02
    In touch neutral

    ongoing communication

    In touch with the regulator throughout.

  3. 03
    Closely with neutral

    working relationship

    Working closely with the regulator.

iv · Brew tipKeep this one

Reserve "close contact" for when distance is genuinely the variable being reported on.

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