Guide 44 / 200 4 alternatives 2-minute read
Better ways to say “In close proximity to”
Four words for "near."
i · Why avoid itTwo lines, no filler
"Proximity" already implies closeness. "Close proximity" is a double tax, and "in close proximity to" a triple one. "Near" is free.
ii · Before & afterDrop-in demo
Before
In close proximity to the station.
After
Near the station.
iii · The alternatives4 ways out
- 01Near neutral
the default
Near the entrance.
- 02Close to neutral
slightly warmer
Close to the river.
- 03Next to neutral
immediately adjacent
Next to the park.
- 04Adjacent to formal
precise spatial language
Adjacent to the lobby.
iv · Brew tipKeep this one
Any form of "proximity" is longer than "near." Default to the short word.