Guide 145 / 200 4 alternatives 2-minute read
Better ways to say “Make no mistake”
A political throat-clearing phrase.
i · Why avoid itTwo lines, no filler
Popular in speeches since the 1990s. It signals "pay attention now" but adds no content. Prefer a firm, direct statement.
ii · Before & afterDrop-in demo
Before
Make no mistake: this ruling is a turning point.
After
This ruling is a turning point.
iii · The alternatives4 ways out
- 01Clearly neutral
firm emphasis
Clearly, this ruling is a turning point.
- 02Plainly formal
formal emphasis
Plainly, this ruling is a turning point.
- 03To be clear neutral
level-setting
To be clear, this is a turning point.
- 04[delete it] neutral
almost always
This ruling is a turning point.
iv · Brew tipKeep this one
If a sentence is strong, it doesn't need a trumpet. If it's weak, the trumpet makes it worse.