Guide 95 / 200 4 alternatives 2-minute read
Better ways to say “Paradigm shift”
Thomas Kuhn's term, now a synonym for "change."
i · Why avoid itTwo lines, no filler
Kuhn coined "paradigm shift" for scientific revolutions. In business writing it's attached to any noticeable change. Strip back to the actual verb: what shifted, and how?
ii · Before & afterDrop-in demo
Before
A paradigm shift in how we approach customer success.
After
A new approach to customer success, built around proactive retention.
iii · The alternatives4 ways out
- 01Shift neutral
plain term for change of direction
A shift in priorities.
- 02Rethink neutral
revisiting assumptions
A rethink of the playbook.
- 03Reorientation formal
directional pivot
A reorientation towards retention.
- 04Transformation neutral
full-scale change
A transformation of our approach.
iv · Brew tipKeep this one
Reserve "paradigm shift" for the rare case where assumptions are truly being replaced.