Guide 197 / 200 4 alternatives 2-minute read
Better ways to say “rest assured”
A corporate reassurance phrase that often reads like a customer-service script.
i · Why avoid itTwo lines, no filler
"Rest assured" dates to 16th-century English, where "rest" meant "remain." Modern usage is heavy in support replies and apologies, where it can sound rehearsed. Plain "you can rely on," "you'll hear," or simply stating the commitment works better.
ii · Before & afterDrop-in demo
Before
Rest assured, we are investigating the issue.
After
We are investigating and will report back by Friday.
iii · The alternatives4 ways out
- 01You can rely on neutral
direct commitment
You can rely on a fix this sprint.
- 02You'll hear from us neutral
commit to a follow-up
You'll hear from us by Friday.
- 03We commit to formal
formal pledge
We commit to a response within one day.
- 04[delete it] neutral
let the action speak
We are investigating and will report back.
iv · Brew tipKeep this one
Reassurance lands when paired with a date; on its own, it sounds scripted.