LexBrew
Confusables Entry 1033 / 1350 60-second read

Affective vs. Effective

Relating to emotion versus producing a result.

The comparisoni

✗ Wrong

The medication was affective at reducing pain.

✓ Correct

The medication was effective at reducing pain.

The ruleii

AFFECTIVE = emotional. EFFECTIVE = it works.

AFFECTIVE is a specialist term in psychology — relating to moods and emotions (affective disorders). EFFECTIVE means successful in producing a result. Everyday use almost always wants EFFECTIVE.

Memory aidiii

Remember it like this

Feelings = affective. Works = effective.

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