Grammar Entry 618 / 1011 60-second read

It's collar vs. Its collar

Possessive pronouns skip apostrophe.

The comparisoni

✗ Wrong

The dog hurt it's paw.

✓ Correct

The dog hurt its paw.

The ruleii

IT'S = it is. ITS = belongs to it.

Possessive pronouns — his, hers, its, theirs, ours, yours — never take apostrophes.

Memory aidiii

Remember it like this

If you can say "it is," use it's.

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