“There is a lot of friction on the floor.”
Corporate Entry 183 / 1011 60-second read
Friction
Anything that slows down a process or makes it harder for a user.
The comparisoni
“Having a 10-field sign-up form creates too much friction for the user.”
The ruleii
¶
FRICTION = resistance.
Borrowed from physics to describe human behavior and effort.
Memory aidiii
Remember it like this
Friction slows things down.