“We need to incentivize sales.”
Business English Entry 887 / 1011 60-second read
Incentivize vs. Motivate / Encourage
Corporate coinage.
The comparisoni
“We need to motivate sales.”
The ruleii
¶
Prefer plain verbs.
INCENTIVIZE is a 1970s business coinage — clunky.
Memory aidiii
Remember it like this
Plain verbs."