Business English Entry 887 / 1011 60-second read

Incentivize vs. Motivate / Encourage

Corporate coinage.

The comparisoni

✗ Wrong

We need to incentivize sales.

✓ Correct

We need to motivate sales.

The ruleii

Prefer plain verbs.

INCENTIVIZE is a 1970s business coinage — clunky.

Memory aidiii

Remember it like this

Plain verbs."

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