“This is a paradigm shift.”
Business English Entry 884 / 1011 60-second read
Paradigm shift vs. Major change
Overused since the 1990s.
The comparisoni
“This is a major change.”
The ruleii
¶
Kuhn coined it for science.
PARADIGM SHIFT comes from Thomas Kuhn (1962) — now drained by overuse.
Memory aidiii
Remember it like this
Plain words."