Corporate Entry 374 / 1011 60-second read

Value-add

An extra feature or benefit that makes something more valuable.

The comparisoni

✗ Wrong

The addition of sugar is a value-add.

✓ Correct

The built-in analytics is a major value-add for our customers.

The ruleii

VALUE-ADD = the 'bonus' that makes your product or service better than others.

It’s a noun made of a verb and an adjective.

Memory aidiii

Remember it like this

Adding Value.

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