Common fix high
Wrong its-as-possessive
Use this its
i · WhyTwo lines, no filler
'Its' is the possessive form. No apostrophe. 'It's' is the contraction.
ii · Brew tipKeep this one
Possessive its — no apostrophe. Contraction it's — with apostrophe.
iii · Read deeperFull entry available
60-second read
Its vs. It’s
Possessive versus contraction — a rare case where no apostrophe wins.
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