Vol. 10 · Portmanteaus ·Early 20th century ·1917
Advertorial
advertisement editorial
- Meaning
- Paid content designed to look like editorial copy.
- Source words
- advertisement + editorial
- Coined by
- collective
- Year
- 1917
Background
Coined in the trade magazine *Advertising & Selling*. Reborn in the 2000s as "native advertising" — same practice, freshly unashamed.
Early 20th century
Industrialisation generated new things that needed new names, fast. Motoring, electricity, telecommunications, and urban pollution all produced portmanteaus within a generation of their arrival.
Two words, one coinage.
Browse every portmanteau on the shelf — or cross over to the loanwords atlas.