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Guide 155 / 200 5 swaps Formal register

Professional words for “describe”

Five verbs for different kinds of describing.

i · When it mattersTwo lines, no filler

"Describe" is general. "Characterise" names qualities; "outline" is high-level; "portray" is evaluative; "depict" is visual or dramatic; "illustrate" works with examples.

ii · The swaps5 ways
  1. 01
    Characterise formal

    name essential qualities

    Characterise the customer segment in two sentences.

  2. 02
    Outline neutral

    give high-level shape

    Outline the plan in the memo.

  3. 03
    Portray neutral

    describe with evaluative tone

    The filing portrays the deal as routine.

  4. 04
    Depict formal

    describe visually or dramatically

    The chart depicts the shift clearly.

  5. 05
    Illustrate neutral

    describe with supporting examples

    Illustrate the point with three cases.

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