Guide 151 / 200 5 swaps Formal register
Professional words for “design”
Five verbs for the act of planning a shape.
i · When it mattersTwo lines, no filler
"Design" fits most cases. "Devise" is for clever schemes; "craft" is for careful composition; "architect" is for large systems; "draft" is for first passes; "plan" is plain.
ii · The swaps5 ways
- 01Devise formal
think up a clever scheme
Devise a plan for graceful failover.
- 02Craft neutral
compose with care
Craft the message to hit three key points.
- 03Architect neutral
design a large system
Architect the new data platform.
- 04Draft neutral
create an early version
Draft the proposal and circulate.
- 05Plan neutral
plain, direct
Plan the sequence of releases.