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Guide 78 / 200 6 swaps Formal register

Professional words for “do”

Six upgrades for the most overused verb in business writing.

i · When it mattersTwo lines, no filler

"Do" is a utility verb — almost empty. In writing, a more specific verb tells the reader what kind of action: executing a plan, completing a task, conducting a review, performing a procedure. Reach for the shape of the work.

ii · The swaps6 ways
  1. 01
    Perform formal

    structured or procedural action

    Perform the reconciliation before close.

  2. 02
    Execute formal

    carry out per a plan or order

    Execute the migration in three stages.

  3. 03
    Complete neutral

    bring to finish

    Complete the audit by Friday.

  4. 04
    Conduct formal

    organised proceedings (review, study)

    Conduct a review of the policy.

  5. 05
    Undertake formal

    accept and begin a sustained task

    Undertake the rewrite over Q2.

  6. 06
    Carry out neutral

    implement instructions

    Carry out the steps in the runbook.

iii · And what not to sayKeep this one

"Do" is not wrong, just lossy. Keep it for informal or spoken registers; trade up in anything that will be read.

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