Guide 187 / 200 5 swaps Formal register
Professional words for “drop”
Five verbs for "drop" by sense.
i · When it mattersTwo lines, no filler
"Drop" is loose. For numbers going down: "fall," "decline," "decrease." For releasing an option: "discontinue" or "shelve." Name which one.
ii · The swaps5 ways
- 01Fall neutral
number going down
Conversion fell from 5.4% to 4.1%.
- 02Decline neutral
sustained downward trend
Sales declined through H1.
- 03Decrease neutral
neutral, clinical decrease
Decrease the retry interval to 30 seconds.
- 04Discontinue neutral
stop offering
Discontinue support for Windows 7.
- 05Shelve neutral
set aside for now
Shelve the feature until customers ask again.