Guide 23 / 200 6 swaps Formal register
Professional words for “grow”
Six verbs that pin down what kind of growth.
i · When it mattersTwo lines, no filler
Growth can be scale, reach, revenue, headcount, or ability. Pick the verb that names which — and the reader stops guessing.
ii · The swaps6 ways
- 01Expand formal
broader reach or territory
Expanded into three new markets.
- 02Scale neutral
grow capacity proportionally
Scaled the write layer 10x.
- 03Increase neutral
numeric lift
Increased ARR by 42%.
- 04Develop formal
build up over time — skills, teams
Developed a 20-person platform team.
- 05Cultivate formal
grow through care — relationships, skill
Cultivated a network of design partners.
- 06Advance formal
move forward in stage or rank
Advanced the product from beta to GA.