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Guide 145 / 200 5 swaps Formal register

Professional words for “point out”

Five verbs for making something visible to the reader.

i · When it mattersTwo lines, no filler

"Point out" is everywhere in meetings. In writing, "note" is neutral; "flag" is the operational verb for open items; "highlight" raises emphasis; "indicate" is softer and analytic; "observe" is attentive and careful.

ii · The swaps5 ways
  1. 01
    Note neutral

    neutral mention

    Note the drift in conversion since April.

  2. 02
    Flag neutral

    raise for action

    Flag the invoice mismatch to accounting.

  3. 03
    Highlight neutral

    raise the emphasis

    Highlight the risk in the exec summary.

  4. 04
    Indicate neutral

    softly point toward

    Data indicate a small but durable effect.

  5. 05
    Observe formal

    attentive, careful notice

    Observe that the trend reverses after April.

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