Guide 166 / 200 5 swaps Formal register
Professional words for “promote”
Two senses of "promote" — both with upgrades.
i · When it mattersTwo lines, no filler
"Promote" covers career progression and marketing. For people: "advance," "elevate," "appoint." For marketing: "market," "publicise," "advertise."
ii · The swaps5 ways
- 01Advance neutral
people — move up
Advance her to principal in the next cycle.
- 02Elevate formal
people — lift role or status
Elevate the position to the senior band.
- 03Market neutral
products — go to customers
Market the new plan to enterprise.
- 04Publicise neutral
products — make known broadly
Publicise the release on the blog.
- 05Advertise neutral
products — paid visibility
Advertise in the trade press for three months.