Guide 133 / 200 5 swaps Formal register
Professional words for “save”
Five words for the flavour of saving.
i · When it mattersTwo lines, no filler
"Save" covers money, data, and safety — all different. "Conserve" is careful use of resources; "preserve" is keeping unchanged; "retain" is holding on to; "safeguard" is protecting; "reserve" is setting aside for later.
ii · The swaps5 ways
- 01Conserve neutral
careful use of limited resources
Conserve cash through the downturn.
- 02Preserve neutral
keep unchanged
Preserve the original contract language.
- 03Retain neutral
keep hold of
Retain records for seven years.
- 04Safeguard formal
protect from harm or loss
Safeguard customer data in transit.
- 05Reserve neutral
set aside for later
Reserve capacity for peak traffic.