Guide 29 / 200 6 swaps Formal register
Professional words for “sell”
Six verbs that distinguish the kinds of selling.
i · When it mattersTwo lines, no filler
Selling in a store is not the same as selling in a boardroom. Pick a verb that matches — market, pitch, distribute, or monetize.
ii · The swaps6 ways
- 01Market formal
build awareness and reach
Marketed the beta through targeted channels.
- 02Distribute formal
supply to many points of sale
Distributed the product across 40 retailers.
- 03Pitch informal
present persuasively
Pitched the investor in 20 minutes.
- 04Monetize formal
turn users or assets into revenue
Monetized the free tier with ads.
- 05Offer neutral
present for purchase
We offer three pricing tiers.
- 06Retail formal
sell to end consumers
The item retails at $49.