LexBrew
Guide 87 / 200 5 swaps Formal register

Professional words for “very”

Often, the best replacement for "very X" is a stronger single word.

i · When it mattersTwo lines, no filler

Mark Twain: "Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be." The deeper lesson: "very tired" is "exhausted"; "very important" is "critical." Upgrade the adjective, drop the intensifier.

ii · The swaps5 ways
  1. 01
    Highly neutral

    with capable/skilled/regarded

    Highly regarded across the field.

  2. 02
    Extremely neutral

    when genuinely at the extreme

    Extremely rare across our cohorts.

  3. 03
    Exceptionally formal

    beyond the norm

    Exceptionally strong quarterly figures.

  4. 04
    Remarkably formal

    worth remarking on

    Remarkably consistent week over week.

  5. 05
    Distinctly formal

    clearly set apart

    Distinctly different from the prior design.

iii · And what not to sayKeep this one

Prefer a strong adjective over "very + weak adjective." "Very big" → "substantial." "Very small" → "negligible." "Very good" → "excellent."

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