Quick answer Canonicalizes to Its vs. It’s
When do I use "it's" with an apostrophe?
i · AnswerOne line, no lecture
Only when you mean "it is" or "it has." Everywhere else, the possessive its has no apostrophe.
ii · ContextWhy the question comes up
The apostrophe in it's stands in for a missing letter — the i of is or the ha of has. That's the same logic as don't (do not) or she'll (she will). Once you read the apostrophe as a "something is missing here" sign, the rule becomes obvious.
iv · ExamplesWrong on the left, right on the right
I think its going to rain.
I think it's going to rain.
*It is going to rain* — contraction → *it's*.
Its time to leave.
It's time to leave.
*It is time to leave* — contraction → *it's*.
v · Watch forWhen the rule bends
None. If you can replace the word with it is or it has, the apostrophe is correct. If you cannot, the apostrophe is wrong.
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