Quick answer Canonicalizes to Its vs. It’s

When do I use "it's" with an apostrophe?

i · AnswerOne line, no lecture

Only when you mean "it is" or "it has." Everywhere else, the possessive its has no apostrophe.

ii · ContextWhy the question comes up

The apostrophe in it's stands in for a missing letter — the i of is or the ha of has. That's the same logic as don't (do not) or she'll (she will). Once you read the apostrophe as a "something is missing here" sign, the rule becomes obvious.

iii · A little moreWhy this is the one to keep

It's raining unpacks to it is raining. It's been a while unpacks to it has been a while. If the unpacking breaks the sentence ("the dog wagged it is tail"), you want the possessive its.

iv · ExamplesWrong on the left, right on the right
  • I think its going to rain.

    I think it's going to rain.

    *It is going to rain* — contraction → *it's*.

  • Its time to leave.

    It's time to leave.

    *It is time to leave* — contraction → *it's*.

v · Watch forWhen the rule bends

None. If you can replace the word with it is or it has, the apostrophe is correct. If you cannot, the apostrophe is wrong.

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