Guide 92 / 200 4 alternatives 2-minute read
Better ways to say “Cutting-edge”
Marketing-speak for "new."
i · Why avoid itTwo lines, no filler
"Cutting-edge" has been soldered onto so many press releases that it's stopped meaning much. Name the innovation concretely, or say what specifically is advanced.
ii · Before & afterDrop-in demo
Before
Our cutting-edge platform delivers unparalleled results.
After
Our platform runs inference 4x faster than the previous generation.
iii · The alternatives4 ways out
- 01Advanced neutral
ahead of common practice
Advanced analytics built in.
- 02Innovative neutral
novel approach
An innovative take on routing.
- 03Leading neutral
ahead in the market
Leading approach in claims automation.
- 04Modern neutral
current, not legacy
A modern platform for teams.
iv · Brew tipKeep this one
The best replacement is the concrete thing that makes it advanced — the architecture, the algorithm, the capability.