Guide 91 / 200 4 alternatives 2-minute read
Better ways to say “Mission-critical”
A compound adjective for "important."
i · Why avoid itTwo lines, no filler
Used of anything from payroll systems to the coffee machine. If the failure of X would stop the organisation, "critical" alone is stronger. If not, the word is inflation.
ii · Before & afterDrop-in demo
Before
The new tool is mission-critical for sales.
After
The new tool is critical for sales.
iii · The alternatives4 ways out
- 01Critical neutral
standalone
Critical for sales.
- 02Essential neutral
cannot do without
Essential for sales.
- 03Vital neutral
sustains the whole
Vital to sales operations.
- 04Core neutral
central to what we do
A core system for sales.
iv · Brew tipKeep this one
If "mission-critical" is used more than twice in a document, most of the uses are wrong.