Guide 104 / 200 4 alternatives 2-minute read
Better ways to say “Sunset”
Product-speak for "retire" or "end."
i · Why avoid itTwo lines, no filler
Sunsetting reads as graceful; "retiring" and "deprecating" are more precise. Use them when the event matters (contracts, APIs, accounts) and leave "sunset" for the marketing pass.
ii · Before & afterDrop-in demo
Before
We will sunset the v1 API next year.
After
We will retire the v1 API on 2026-12-31.
iii · The alternatives4 ways out
- 01Retire neutral
soft end of a product
Retire the v1 API.
- 02Deprecate neutral
official warning, still available for a time
Deprecate the method in v3.
- 03End-of-life formal
contract and support context
End-of-life the product by Q4.
- 04Phase out neutral
gradual removal
Phase out the old plan over Q3.
iv · Brew tipKeep this one
Always pair a "sunset" with a date. Otherwise customers won't know when to panic.