“Let me ensure you the package will arrive.”
Confusables Entry 397 / 1011 60-second read
Assure vs. Ensure
Promise a person versus guarantee a thing.
The comparisoni
“Let me assure you the package will arrive.”
The ruleii
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ASSURE a person. ENSURE a result.
ASSURE takes a personal object — you assure someone of something. ENSURE takes a situation — you ensure a result.
Memory aidiii
Remember it like this
A stands for A person. E stands for Event.