Misused Entry 163 / 1011 60-second read

Ensure vs. Insure vs Assure

Three similar words with distinct meanings.

The comparisoni

✗ Wrong

Ensure that you have insurance. We assure that this will work.

✓ Correct

Ensure that you have insurance. We assure you that this will work.

The ruleii

Ensure = make sure.

The sounds are similar, causing confusion.

Memory aidiii

Remember it like this

Ensure = make sure. Insure = insurance. Assure = tell someone.

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