Usage Entry 518 / 1011 60-second read

Impact vs. Affect

Noun bridging verb.

The comparisoni

✗ Wrong

The new policy will impact productivity.

✓ Correct

The new policy will affect productivity.

The ruleii

Use AFFECT as the verb when you can.

IMPACT works as a verb but many readers still prefer AFFECT. In formal writing, AFFECT is safer.

Memory aidiii

Remember it like this

Verb? Prefer AFFECT."

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