LexBrew
Usage Entry 1159 / 1350 60-second read

Strategy vs. Tactic

The long-term plan versus the short-term move.

The comparisoni

✗ Wrong

Our strategy for Q1 is a 20% price cut — it's our strategy.

✓ Correct

Our tactic for Q1 is a 20% price cut — a move within our broader strategy of market share.

The ruleii

STRATEGY = big picture. TACTIC = step.

STRATEGY is the overall approach to win — long-term, conceptual. TACTIC is the specific manoeuvre — short-term, practical. A strategy without tactics is fantasy; tactics without strategy are chaos.

Memory aidiii

Remember it like this

Strategy = north star. Tactic = next step.

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