LexBrew
Vol. 09 · Loanwords ·Yiddish ·1960s

Maven

from meyvn

Meaning
An expert, one who understands — from Hebrew *mebin*, "one who understands."
Source word
meyvn
Route into English
Yiddish → American English. Popularised by a 1964 Vita Herring advertising campaign starring "The Beloved Herring Maven" before spreading to wider expert usage.
Arrived
1960s

From Yiddish

Mass migration from Ashkenazi Eastern Europe to New York (1880–1920) funnelled Yiddish into American English, from where it diffused globally.

English borrows.

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