LexBrew
Guide 05 / 200 7 swaps Formal register

Professional words for “make”

Pick the verb that tells the reader what kind of making you're doing.

i · When it mattersTwo lines, no filler

"Make" is a workhorse verb — it covers 30 more specific ones. In a portfolio, a case study, or a spec, use the verb that says whether you produced, crafted, generated, or forged the thing.

ii · The swaps7 ways
  1. 01
    Produce neutral

    output of a process — general

    The pipeline produces 2M rows daily.

  2. 02
    Generate neutral

    output created automatically or algorithmically

    The model generates summaries in under 200ms.

  3. 03
    Create neutral

    bring into existence — writing, design, art

    Created the landing-page copy.

  4. 04
    Craft neutral

    made with care and intention

    Crafted a three-part onboarding flow.

  5. 05
    Forge formal

    make under pressure, or build relationships

    Forged new partnerships in APAC.

  6. 06
    Devise formal

    invent a plan or system

    Devised a phased rollback protocol.

  7. 07
    Construct formal

    assemble from parts

    Constructed a query to cross-check two sources.

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