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Guide 04 / 200 6 swaps Formal register

Professional words for “show”

Evidence-flavoured verbs for when "show" is too soft.

i · When it mattersTwo lines, no filler

In reports and papers, "show" often sounds tentative — as if the evidence might not. Prefer verbs that state what the evidence does: demonstrates, indicates, reveals.

ii · The swaps6 ways
  1. 01
    Demonstrate formal

    establish by evidence or reasoning

    The data demonstrates a 12% lift.

  2. 02
    Illustrate formal

    give a clear example of something

    The chart illustrates the decline.

  3. 03
    Indicate formal

    suggest without claiming proof

    Early returns indicate parity.

  4. 04
    Reveal neutral

    uncover something previously hidden

    The audit revealed three gaps.

  5. 05
    Exhibit formal

    display a characteristic or pattern

    The sample exhibits low variance.

  6. 06
    Evidence formal

    serve as proof of — as a verb

    The decline is evidenced by the chart.

    Watch out Using "evidence" as a verb is formal-register only; avoid in general prose.
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